Shiseido Fino Premium Touch Hair Mask - Made in Japan

Benefits

The Fino Premium Touch hair mask is designed to repair damaged and dry hair due to colouring, perming and heat. It is formulated with royal jelly EX, PCA and Lipidure EX to moisturise, strengthen, nourish, and transform your hair into a smooth, soft, and healthy texture from the root to the end.

           This thick hair mask lathers on your hair smoothly with a close contact to each hair strand, after each wash, your hair instantly feels smooth and soft with the glossy finish. Also including 7 different essences that deliver different benefits to your hair such as shine, gloss, and volume.

• Repairs damaged and dry hair due to colouring, perming and heat
• Formulated with royal jelly EX, PCA and Lipidure
• Gives smooth, soft and healthy texture
• Strengthens damaged hair
• Protects against heat damage

Product contents

8.1oz (230g)

Hair essence that penetrates into hair 

Hair treatment that smooth hair finish

Features of the product:

Makes hair as smooth as the roots, even to the tips of the damaged hair.

It blends into the hair so that it melts, and fills each hair with beauty essence ingredients.

Especially for damaged hair.

Ingredients

Water, Sorbitol, Dimethicone, Waterborne Soatane Oil Alcohol, Isopenyldiol, Behentrimonium Chloride, Aminopropyl Dimethicone, Alkyl (C12, 14) Oxyhydroxpropyl arginine HCI, Glutamine Acid, Steraltrimonium Chloride, Trehalose, Squalane, PEG-90M, PCA, PCA Uroil Gluta Minate (phytosteryl/octildecyl), polyquateranium-64, royal jelly extract, setanol, isopropanol, ethanol, ocyl decanol, BG, silica, BHT, tocopherol, phenoxyethanol, sodium benzoate, fragrance, yellow 5

Shiseido Fino Premium Touch Hair Mask – Frequently Asked Questions

1. What makes Shiseido Fino Premium Touch Hair Mask so popular?

It’s a cult favorite for a reason! This Japanese hair mask deeply nourishes dry, damaged, and color-treated hair with premium ingredients like royal jelly, PCA, and squalane. It restores softness, shine, and elasticity—without the heavy, greasy feel. Many users say it leaves their hair feeling like silk after just one use.

2. Is it good for color-treated or damaged hair?

Absolutely. Fino is designed for hair that’s been exposed to coloring, bleaching, heat styling, or UV damage. It works to repair and strengthen strands from the inside out, helping you maintain vibrant color and healthy texture.

3. What does it smell and feel like?

The texture is rich and creamy, but it rinses out easily without weighing hair down. It also has a soft floral fragrance that most users find pleasant and not overpowering.

4. How do I use it for best results?

Here’s the simple method most people follow:

Step 1: Shampoo your hair and gently towel dry so it’s damp.

Step 2: Apply 1–2 teaspoons of the mask from mid-length to ends.

Step 3: Leave it on for 5–10 minutes, then rinse with lukewarm water.

For extra care, wrap your hair in a warm towel or shower cap and leave it on for up to 30 minutes.

5. How often should I apply it?

Most people use it once or twice a week for smooth, shiny results. If your hair is extremely dry or damaged, you can use it more often—but watch for buildup.

6. Do I need a lot of product?

Nope! A little goes a long way. Even a small amount spreads evenly and makes a big difference.

7. Are there any downsides?

The floral fragrance can be strong for some people, and a few users with very sensitive skin have reported mild irritation. If you’re worried, do a quick patch test before applying it all over.

8. Can I use it as a regular conditioner?

Yes! Many people mix it with their usual conditioner or use it daily for an extra boost of softness. Just keep in mind that it’s rich, so adjust based on your hair type.

9. Why does everyone rave about it online?

It blew up on TikTok and beauty blogs because it delivers salon-like results for under $20. People love that it makes their hair feel healthy, smooth, and shiny without breaking the bank.

Blogs:

Shiseido Fino Premium Touch Hair Mask Beauty Review 2025

Fino Hair Mask has received much praise due to many reasons. It contains 6 main beauty ingredients that help revitalise damaged hair. These ingredients work together to penetrate deep into the hair strands and deliver moisture and repair the damaged hair...